The ON Holding Logo
0

The digital holding
for brands built to last.

We build, own and run digital companies, from web design and e-commerce to consumer products and publishing. Self-financed, from Germany.

Photo, team / work (landscape)
Business fields

We build companies that combine digital craft, real commerce and lasting content, run with patience and our own money.

Small photo, team / conversation (portrait)
E-commerce growth+18%
Early stageGrowth

Where craft meets commerce

Value is created where good design meets working business models. That is why we build studios, products and brands under one roof, so they strengthen one another.

How we build

We start small, self-finance and lead ourselves. Every company gets the time to become profitable and independent, without exit pressure.

The people behind the holdingTeam
Tall photo / still, work in the studio (portrait)
Brands that trust us
Logo, Studio NurettinLogo, RAW+SIGNALLogo, N01 AgencyLogo, DEENACTIVELogo, KühlinoLogo, OcelierLogo, Dunya & Deen
Web & design, motif (PNG with transparent background)Talent, motif (PNG with transparent background)Sportswear, motif (PNG with transparent background)Consumer, motif (PNG with transparent background)Fashion, motif (PNG with transparent background)Publishing, motif (PNG with transparent background)
Markets

The technical and market expertise of ON Holding

Web & Design

Studio Nurettin and RAW+SIGNAL design websites, brands and digital experiences for modern companies.

+32%Project growth p.a.
Early stageGrowth
Market growth+11% CAGR
Our brands

Seven brands, one home. Straight to each website.

How we work

We connect our companies with one another, creating partnerships that make every brand stronger.

Shared infrastructure

Design, technology and fulfillment are built once, and used by every brand in the group.

Studio Nurettin and RAW+SIGNAL deliver design and web for the entire group.

Our own capital

We self-finance, no outside capital, no investors, no exit pressure.

Profits flow back into the companies, not to third parties.

Shared knowledge

Learnings from e-commerce, content and branding flow openly between the brands.

What DEENACTIVE learns helps Ocelier, and vice versa.

Long-term leadership

We lead ourselves and measure decisions in decades, not quarters.

Every brand gets the time to become exceptional.

Photo, founders / team at work
About the holding

The people
behind the holding

We build, own and run our companies for the long term, with the people who carry them.

Talk to our teamContact
Photo: founding & leadership (e.g. founding team)Large photo, team at work (landscape)Photo: holdings (e.g. brand overview, office)
Employees10+
20202026
Small photo, office / meeting
Founder
Photo, Nurettin Öcel (portrait)

The fastest way to kill your dream is to ask others what they think.

Nurettin ÖcelFounder & CEO